Communications Coordinator

Job Title Communications Coordinator Agency Texas A&M University - Kingsville Department Office Of Enrollment Management Proposed Minimum Salary Commensurate Job Location Kingsville, Texas Job Type Staff Job Description Job Summary The Enrollment Management Communications Coordinator, under direction, works closely with the Office of Marketing and Communications (MarComm), and other units as necessary, to assist in managing communications for prospective students throughout the enrollment funnel from inquiry state to enrolled as well as leading communications for families of prospective and current students.
Essential Duties and Responsibilities Implements communication strategies for the full life cycle of student families, including, but not limited to, optimizing email outreach and text campaigns using the university's CRM.
Assists the communication strategies for the life cycle of prospective students, including but not limited to, optimizing email outreach and text campaigns using the university's CRM.
Serves as the lead functional user for the Campus ESP prospective families' platform.
Ensures that information shared is timely and relevant to our constituent families.
Collects, updates, and monitors family connection data for outreach initiatives using various platforms, including, but not limited to, the CRM.
Provides excellent service with a spirit of hospitality when working with families in person, via phone and through electronic communications.
Collaborates with the Office of Student Life and MarComm in maintaining an effective website that offers resources and engagement opportunities for families.
Collaborates with the Office of Student Life in marketing, communication, and operational efforts of family programs, such as Hoggie Days and Family Weekend.
Provides day-to-day operational oversight on campaign executions and collaborates with MarComm in creating print and digital communications for families.
Maintains membership in and engagement with the Association AHEPPP: Family Engagement in Higher Education in implementing best practices for family engagement.
Prepares and reviews operational and special reports.
Manages activities and establishes goals and objectives.
Develops schedules, priorities, and standards for achieving goals.
Coordinates and evaluates business function, division, or departmental activities.
Plans, assigns, and monitors the work of the student workers assigned to family engagement initiatives.
Represents the department on committees and at meetings around the campuses.
Plans, manages, and updates the online virtual orientation for new student families.
The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions.
Other duties may be assigned.
Minimum Requirements Education - Bachelor's degree in applicable field or equivalent combination of education and experience.
Experience - Three years of related experience.
Knowledge of - Knowledge of word processing and spreadsheet applications.
Knowledge of local, state, and federal laws related to the program area.
Ability to - Ability to multitask and work cooperatively with others.
Strong verbal and written communication skills.
Strong interpersonal, organizational, and planning skills.
Ability to present information clearly and concisely.
Ability to comprehend and interpret policies and procedures.
All positions are security-sensitive.
Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.